AFH Financial Group plc
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Board of Directors

John Wheatley, Non-Executive Chairman

John has been with the Group since November 2008 and was the Group’s Finance Director from November 2008 to February 2014 following which he assumed the role of Non-Executive Chairman. John is Chairman of the Group’s Audit Committee and a member of the Company’s Remuneration Committee. John qualified as a Chartered Accountant with Peat Marwick Mitchell. After a three year period working as Finance Director of a packaging manufacturer in West Bromwich he returned to the profession and became a partner in the Midlands Region of KPMG in 1985 where he gained an extensive experience of working with public and private companies in a wide range of industries. He left KPMG at the end of 1998 to set up his own practice. He has held a number of non-executive directorships in public and private companies.

Alan Hudson, CEO

Alan is responsible for the day to day running of the Group with particular focus on the acquisition strategy of the Group. He has considerable financial planning and investment management experience as a Chartered Financial Planner and in 1990 founded the business operated by AFH Financial Group. Prior to founding AFH Financial Group, Alan ran the Birmingham office of Target Life. ¬†Alan is a member of the Group’s Audit and Remuneration and Risk Committees and alongside Austin and Mark sits on the Group Investment Committee.

Alah Hudson Chairman and CEO AFH Financial Group

Paul Wright, CFO

Paul is responsible for overall financial and legal aspects of AFH’s operations and for its interactions with the Group’s corporate advisers. Paul has broad experience of managing regulated businesses through change in high growth situations with extensive M&A and integration experience. Paul qualified as a Chartered Accountant with KPMG in London before moving into the wholesale Financial Services sector with Exco International Plc, where he spent 10 years working in London and Asia Pacific as the business recorded significant growth driven by an acquisition strategy. Since 1995 he has been Group CFO of a number of UK listed companies in the technology and financial services sectors. Paul sits on the Group’s Risk Committee and attends the Audit Committee by invitation.

Paul Wright CFO AFH Financial

Alexis Larvin, Executive Director

Alexis is Group Head of Risk having been appointed to the Board in October 2015. She is responsible for all regulatory compliance across the Group, leading a centralised team based in Bromsgrove. Alexis has worked for AFH for over 10 years having previously gained relevant experience within the financial services sector. Alexis is Chairperson of the Group’s Risk Committee.


Alexis Larvin Director at AFH Financial Group

Austin Broad, Executive Director

Austin is currently Group Head of Advice having joined the Group in 2007. He was appointed to the Board in October 2015 since when he has been AFH’s spokesperson on technical matters whilst leading a team of qualified advice technicians. Austin has extensive experience within the sector as an Independent Financial Adviser and technical expert. He works closely with the Group Head of Risk and the Advice & Regulatory Support department shaping advice guidance within the firm for the benefit of clients. Austin sits on the Group Investment Committee.


Austin Broad Director at AFH Financial Group

Sue Lewis, Non-Executive Director

Sue is Chairman of the Group’s Remuneration Committee and a member of the Company’s Audit Committee. She joined the Group in 2014 prior to the IPO onto the AIM market. Sue is a senior Partner at Eversheds Sutherland Limited, a leading international law firm, and is an experienced corporate lawyer with an extensive track record of delivering complex, high value merger and acquisition transactions, as well as advising at board level on legal and strategic issues.

Susan Lewis Non-Executive Director AFH Financial

Mark Chambers, Non-Executive Director

Mark joined AFH in October 2014 shortly after the Group was listed on the AIM market and is a member of the Remuneration Committee, the Audit Committee and sits on the Group Investment Committee. Mark has over 30 years of financial and business experience having spent 19 years at Man Group Plc between 1994 and 2013 in a range of senior roles including Head of Institutional Sales and Head of Global Banking Sales. Mark has also previously held senior positions at Daiwa Europe Ltd and County Nat West Securities Ltd.

Mark Chambers Non-Executive Director at AFH Financial Group


AFH Financial Group Plc Registered in England and Wales.  Company no. 07638831. 

Registered Office, AFH House, Buntsford Drive, Stoke Heath, Bromsgrove, Worcestershire  B60 4JE | T: 01527 577775 | F: 01527 577624 E:

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